Meet the new look Granola

New logo, new typefaces, new visual system, and a pretty thorough pass on the product itself. It’s still the same Granola underneath. If anything, this is the brand finally catching up to what Granola already is.

Where we started

When Chris and I started Granola in 2023, we were captivated by this idea that AI was about to change all of the tools we use for work. We started with meetings because that’s where so much of work happens, and where so much gets lost. We wanted something that could sit with you, quietly capture what matters, and let you stay present instead of frantically taking notes.

That’s still what Granola does – helps you stay present in your meetings and not lose the thread afterwards.

Something we didn’t expect: when you use Granola a lot, you build up a real connection with it. We feel it too. The people who use Granola tend to be ambitious, independent-minded, spinning too many plates. Calendars packed to the edges. In that kind of work life, Granola becomes a calming presence. Like a trusty notebook you carry with you everywhere. It has your back. You feel more in control.

That feeling – of making progress through the chaos instead of getting lost in it – is what we want Granola to be about. We kept coming back to this phrase: progress over process.

Where we're going

AI works best when it has the best possible context about you, and we think the conversations you have at work are some of the richest context there is. Meetings are where decisions get made, ideas surface, commitments happen. They're where a lot of the real work actually gets done, and we don't see that changing even as more of our work gets automated. We're building toward an AI that doesn't just capture your meetings but genuinely understands what's going on and helps you move things forward.

The new brand

The brand needed to catch up to that. Our original identity was thrown together in a few frantic days, and it showed. Show our old homepage to someone who’d never used Granola and we looked like any other SaaS company. That got us pretty far, but we’d outgrown it.

We wanted to find a partner here in London to help us bring this to life. Ragged Edge is a studio whose work everyone on our design team had independently admired for years. So we were over the moon to discover they were already heavy Granola users. As we got to know them, it became clear they really understood the soul of what we’re building.

The main design challenge was this: Granola feels calm and steady to use, but the people using it have fast-paced, high-energy work lives. How do you make a brand that acknowledges (and celebrates) that reality, but still feels like a calm presence inside it?

We landed on something approachable and optimistic, a bit rough around the edges, but sharp enough to feel like a serious tool. Calm, but with energy underneath. We kept the green but gave it a proper system. The typography pairs Quadrant, a slightly mechanical slab serif for display, with Melange, a neutral but subtly characterful UI font. The new logo is hand-drawn and deliberately imperfect. It doesn’t look like something a committee would produce, which is the point.

We also did our first real pass on the product’s visual design. Tikhon and Luke on the desktop app, James on the website, Ru and Tom on iOS, so that everything finally feels consistent and part of the same world.

What's next

None of this changes what Granola does for you today.

But we’re unveiling an identity that feels much closer to the soul of us as a company and as a product – and much more aligned with where we’re taking things.

Granola started as a way to capture what happens in meetings. Increasingly, it’s going to be about helping you do something with everything you capture.

More on that soon. In the meantime, I'm extremely proud of what we're launching today.